Zurich NA Marketing Specialist – Marketing Analytics Analyst in Schaumburg, Illinois

Marketing Specialist – Marketing Analytics Analyst

Description

Zurich North America is currently hiring a Marketing Specialist-Digital Campaign Analyst to work out of our Schaumburg headquarters. In this exciting and challenging role you will work on the Value Proposition and Digital Campaign Effectiveness Team and you will be responsible for:

  • Analyzing the impact of priority marketing campaigns and provide insights and recommendations for improvements

  • Improving the efficiency of data collection, analysis and reporting through automation

  • Improving organic search metrics to drive more traffic and more engaged traffic the ZNA website

  • Developing sales assets and go to market plans to support business priorities

This is a great opportunity for you to use your digital analytical skills in Webtrends and Google Analytics, along with your knowledge of SEO and data visualization tools, such as Tableau and Qualtrics to focus on data and insights that will help drive our digital campaign strategy.

Basic Qualifications:

  • Bachelor’s Degree

  • 3 or more years of experience in the Digital Marketing area

Preferred Qualifications

  • Digital analytics proficiency (Webtrends, Google Analytics, Twitter, Linkedin/Elevate, Facebook)

  • Microsoft Excel proficiency (functions, pivot tables, macros, charts/graphs)

  • Search engine optimization working knowledge (keyword mapping, intention analysis, click through rate optimization, content gap analysis)

  • Working knowledge of databases and data tables (Access, SQL, BOE, SAS)

  • Working knowledge of data visualization tools (Tableau, Qualtrics dashboards, Powerpoint)

EOE disability/vets

Imagine working for a company that truly cares about their employees, customers, stakeholders, and communities they serve. Imagine working for a values-driven organization that has the ambition and desire to be the best global insurance provider in the world. Zurich is that place where 55,000 employees across approximately 200 countries and territories are all focused on helping people and helping companies protect what is truly most important to them. We are a values-driven organization that takes pride in the work that we do every day and we have the ambition to be the best global insurer in the world.

EOE disability/vets

Zurich does not accept unsolicited resumes from search firms or employment agencies. Any unsolicited resume will become the property of Zurich American Insurance. If you are a preferred vendor, please use our Recruiting Agency Portal for resume submission.

Primary Location: United States-Illinois-Schaumburg

Schedule Full-time

Travel No

Relocation Available No

Job Posting 05/02/18

Unposting Date Ongoing

Req ID: 180001M9